Big Data Can Be Grouped Based On Differentâ€Myassignmenthelp.Com

Question: Explain Big Data Can Be Grouped Based On Different? Answer: Introduction Data is defined as quantities, symbol or features that are performed by the computer machines that can also be stored, transmitted by either in electrical signals and recorded on the mechanical or electric signal. Big data, therefore, is either a data but with big storage. Its used in the description of data collection that is majorly very big and expanding at a very high rate. However, this type of data is normally very huge and complex that no any other traditional tool can operate efficiently. Big data examples are social media impact which is around 500++ terabytes to store data before being used into the system (Azarmi, 2014). However, Big data can be categorized into either structured, unstructured and finally semi structured. Velocity This refers to the speed in which generated data operates. It describes how fast the information is produced by the demands in establishing the real strength of any data. Variability This shows how data is consistent with how many times the data operates to the effect on how the data can be handled more efficiently. Variety This describes the nature and sources of data regarding structures and semi structures (Caro, 2015). It contains some of the unstructured data containing a given issues based on storage and data analysis. Benefits of Big Data Processing The importance of big data is not based on how much data is produced but what amount of data can be placed in practice (Belloc, 2016). You can produce data from different sources in finding out answers for cost reductions, time and ways of obtaining new product for decision making. Many tasks can be achieved by using this technique. Some of detecting any fraudulent acts, establishing ways in risk reduction, establishing the causes of any business failure and generating sale issues on customers buying trend. Business can only develop with a good source of data (Chorafas, 2001). Therefore, processing this gives multiple benefits to the world such as-Businesses benefits from the use of intelligence while implementing decisions in access to different social sites thus enabling the company to improve their strategies in business. In additions, improved customer services can be improved whereby a traditional system is replaced with new technologies from Big data for improvement of natural language (Davenport, 2013). Also, big data can also be used in the creation of areas for storing new big data before deciding what to be transferred to the data warehouse. A more complex type of prescriptive modeling can also help firms in predicting any business opportunities and implementing decisions that target marketing companies thus avoiding the collapse of business tools (Federal Data Science and Advanced Analytics in Agricultural Science, 2017). The Big data tool can ingest different types of data both in structured and semi structured like the web server or some phone mobile application log. It comprises both the text files, emails, text messages and documents for data management. Also, big data tools help in the provision of a framework to enhance the use of data mining system to analyze information by the introduction of patterns. This will enhance performance in business activity by adapting analytical models to correspond with the business operational application. Big data application in wall-mart stores is doing a lot with Big data. The presentation of big data is characterized by the increased variety volume and velocity. The complimentary documents explain the details of a strategic IT plan similar to the firm in identifying all the gaps in the allocation of its materials (Shirin Hijaz Matwankar Dr. Shubhash K. Shinde, 2016). At this report, the evolution of big data, challenges for most companies are technologically related. The most effective implementation to be adopted relates to cultural challenges, organization alignments that result from the ignorance to adapt the new change. Organizational analysis The company is doing big data business has helped a lot in the improvement of technology. The total output for every business locality. The report is based on the usage and management of IT sections according to the improved ideas from big data. Nature of business From our humble beginning as being the small retailer in Rogers, Ark, the Wal-Mart business has expanded into various parts of the US and different countries internationally. But with new big data innovations, the business is creating a place to enable the potential customers to shop anywhere online. We are establishing new branches to accommodate more communities in job market around the globe. Everyday low price (EDLP) is one of the best strategies used by our firm to focus on price determinants for the benefits of our clients. From our grocery and entertainment in support of goods the company produces goods and crafts that our customers appreciate. Internal analysis Wal-Mart is a powerful retail brand. Strength and weakness This company has a good reputation regarding currency, convenience and different items in the store. The original dream of Waltons is to conduct a productive business of large discount with many departments. The greatest kind of strength adopted by the company includes an understanding of low prices, market conditions, the distribution channel and competence in current data technology. Also, low prices and both this technique have helped this company a lot. The greatest Wal-Mart strengths come as a result of the expansion of his prosperity. It has the core competence that promoted the use of new technology system in support of its international logistics. But in contrast with strengths that makes Wal-Mart successful, there is also weakness in conducting out various duties. Unfortunately, the company has a poor public image that sometimes viewed as being unfriendly to the community. Also, rumors on how employees are treated are also a major thread for the company. Some of the people say that the company tends to pollute the environment and congestion within the place of work. Despite this entire rumor, the Wal-Mart has this problem of inflexibility mostly in dealing with customers around. However, the marketing activities in Walmart establish a marketing Sandra piccolo whereby is one of the growing industry in the US. This technique has helped it in attempting ways on how to deal with their external competitors around the market (Srinivasa Bhatnagar, 2012). But effective stakeholders contribute a lot in the market both direct and indirect for the benefit of business. The engagement of stakeholders in business field has generated a good communication in effective settings. The suppliers, on the other hand, can be traced by the video from Wal-Mart explains the benefits with the company supply trucks. The evidence attributes for the effective relationship with suppliers on how the company survives. The community has evidence in Walmart explains the importance of financial benefits. With the current macro-Environment, The external environment influences the decisions that managers possess in orders to improve the continuity of the company. Sometimes, managers have a little impact when it comes to environmental issues. But there is a new trend that introduces market trends known as green retailing. The concept to reduce this kind of waste is by the act of retailers increasing the level of customer expectation. The industry and strategic group explain the existence of competitors together with those in the market. Its important to understand that big data helps a lot in real time fraud detection, social media analysis, optimizations of call center and display of web for the need of business technological advancement. It has also improved all the analytical issues within the business environment. Data collection and storage Wal-Mart is the biggest retail store; it has various data operating within the system. Therefore it has to maintain the flow of vital information into the system by establishing the data caf. This and hub where the art focuses on handling information by putting in a working environment in solving different issues. The company has employed over 200 streams both in external and internal data. This comprises of 40 pet bytes where the data can be analyzed. The company is beneath the business access of concentrating majorly on data within the business field. It has heavily invested in data management (U?urlu Sevim, 2015). It can, therefore, track, gather by using social data in improving their productivity within the market. Normally, the largest social network ever used in the marketing industry happened in the year 2012. This has given lots of lips service necessary for social data storage in arriving at crucial business decisions. The retailer has also invented a program known as product content collection system to promote vendors in delivering their products catalogs to Wal-Mart. Also, the company has implemented a technique in conjunction with product information through the Global Data Synchronization network, the product content collection system. However, to improve such technique, its necessary to ensure that once the customer enters the job market, data can be collected by importing, put in a good cloud storage and customers can use it for their benefits. Data action When it comes to Wal-Mart, having big data suggest that the company has impressed the conduct of business in many ways. Being one of the leading markets, it has Hadoop-based technologies in regulating the use of big data systems (McNeill, 2013). The real time data analysis has enabled the company in driving direction on decisions from different people by improving the level of the supply chain. But in these days, accessing big data has become easier than before. This is due to reduced cost of storage and how to process this data has become easier. Wal-Mart Company collects its information majorly on web traffic, mobile apps and other different sources. At, the root storage of big data requires some measure to help improve the performance. A larger amount of data in the system needs input/output operations per second to deliver data to delivering tool. The data can either be stored in re-size, e-handbook or e-zine. This is made up of direct attached storage, but redundancy happens when the system suffers an outage of any component. IDCS storage solutions explain on how the big data can be stored based on the look of big software and hardware in the market. Attention is given to new software like NoSQL database. The impact of storage is also studied on architecture, storage media, capacity and perspective of revenue across the center in Wal-Mart business center. Recommendation and Conclusion Some of the organization doesn't concentrate on the data management in their system. But the only required knowledge is being confident in business decisions. You have to possess a strategy to help in the management of big data as shown in Wal-Mart business. The final step one has to make includes researching the technologies that help in deciding the most appropriate big data analytics. The data obtained on different social media platforms on data management is an attractive source of information and therefore needs to be tackled with care. Data in action Big data can be described by the volume, variety, velocity, variability, and veracity. The volume contains the quantity of and the data stored. Variety looks at the type of data while velocity is the speed which the data is generated. On the other hand, variability is the irregular process that involves managing of the data. Veracity includes the quality of which quality of data varies. Industry influencers, academicians, and other stakeholders certainly concur on the fact that, big data has become a big game changer to organizations in the society today. First and foremost it should be noted that modern industries have embraced technology globally. The 21st century has been witnessed with industries investing big for the future. However, the goals of organizations differ on big data projects depending on their goals and resources. Big data is essential in industries making the market efficient by ensuring cost reduction. Furthermore, big data technology is important in the banking industry. For instance, the banking industry is faced with many challenges which include: credit risk, card fraud, customer data transformation and general IT problems. The employment of the big data in the banking and security has been vital to monitor financial market activity. Financial institutions are using network analytics to curb illegal training activity. On the other hand, retai l traders and major banks use big data trade analytics to monitor payment. This has provided customer driven promotions which are an important relationship management. In the manufacturing industry; it has enhanced product research which is essential for budgeting and product preference. Healthcare industries are considered to be using big data analytical capabilities to improve surgical and ultrasound facilities. Big data analytics, therefore, is a trending practice that companies and organization have considered adopting. Big data analytics are software products which are fundamental in an application running on big data computing platforms. The most commonly used software is Hadoop and NoSQL data bases. Hadoop helps organizations make decisions that have been categorically rather than a small sampling of data. Additionally, advanced data analysis can be carried out to avoid the operational expense of outsourcing. Government agencies collect vast amounts of data in public fields and cyber security. It should be noted that Hadoop not only ensures security to the public but makes a collection of data simple. Telecom companies often process millions of calls every second. The rapid pace of telecommunication requires efficient storage of Apache Hadoop. When it comes to manufacturing systems Hadoop ensures quality provision of products. Organizations can design their products with the help of big data (Srinivasa Bhatnagar, 2012). To begin with, health and life sciences deal with a high population of health cases. With the busy health institutions. Big data technology can be used globally to provide devices to patients who are miles away. For example, a Doctor is based in India can send medical information to a fellow doctor in Africa. In the business sector, big data can be found used to ease storage of large data and monitoring of the business for several years. Recommendation systems in business are used to prevent business risk and customers interactions. More often than not in the contemporary society, today business stakeholders have engaged in online transactions and marketing which has proven to be vital with the current changes in technology. Moreover, Recommendation systems can provide an opportunity for the customer's preference of certain products. For instance, with the online websites of products buyers can go through the specifications of their choice. Another important factor of the recommendation system is that the user can distinguish between qualities of the certain site depending on the services that they offer. This is usually in the case games, music and streaming live sites. It is no doubt that YouTube has proven to be the widely used sight due to the reliability and the quality of their services (Chorafas, 2001). A user will never opt to use another site because YouTube provides a proper recommendation system that can b e used at any place any time. In the world today, smart phones are widely used to the advancement in technology. With this effect, mobile phone companies have ensured that their data is available on search engines, websites, and emails. Samsung phones are used widely in the globe yet their company is situated in Asia. The success of the massive sale is the suggestion of products for customers to buy via their email. They have not only used several media houses to market their phones but also ensuring that their mobile phones image are available to all continents. Recommendation systems have also been effective in the Car manufacturing industry. Toyota cars are quite common because they came up with terms and conditions that are friendly to the buyer. For example, they have given a friendly warranty and have also recommended Vehicles that belong to the middle and elite class in the society. They are several car manufacturers in the world today, but Toyota is the most preferable. Good s that are sold abroad have also been a key factor in the recommendation systems. Buyers who ship their goods and services online have been able to cost share with the manufacturer. It should be noted that the manufacturer attracts plenty of customers and also spends less when exporting their products. Word of mouth through friends has proven to an effective way of recommendation. For instance, a friend can tell a friend who spreads the message to another third party. This is usually in the services provided by transport, bar, salons and the health sector. Organizational transformation refers to activities that improve the day-to-day running of the business systems. This is usually accompanied with the aim of improving the quality and provision of services by the organization. Transformation occurs by redesigning, re-energizing and redefining. For effectiveness of the organization, transformation teamwork is required by colleagues and the senior management. It should be noted that t ransformation has the fundamental root which is human values. Risk management, therefore, refers to a process of identifying, assessing, and controlling potential threats to an organization. It is simply an organization preparedness in and after a threat. The main types of business risk include reputational risk, financial risk, operational risk, compliance risk and strategic risk. Reputational risk refers to the name of a business being damaged due to a certain situation. A reputational risk can easily lead to loss of customers. Therefore it is the mandate of an organization to stand firm in such scenarios. Financial risk refers to the money flowing in and out of business and the possibility of a loss. The chief accountant of a business should always be on the forefront to manage cash flow in the business. Operational risk is the unexpected failure in the running of a company due to unavoidable situations. Compliance risk involves the terms and conditions that the government puts across in the running of the business. Failure to adhere leads t o leads to dismissal of the business. On the other hand strategic risk is a situation whereby, the companys strategy becomes less effective due to changes in technology, raw materials, and active competitors. If a company is with any risk, there should be proper communication to avoid the last minute rush. Having proper channels of communications ensures that every employee works extra hard to restore the reputation and quality operation of the company. Risk management contains processes which in the long run prevent the company or business from collapsing. The first step, in this case, is to identify the risk, then analyzing the risk as a team in the organization. It is then followed by evaluating the risk and responding by looking at solutions then lastly monitoring and reviewing the risk. Big data in the industry sector has ensured that there is operational optimization. This is witnessed by gaining more precise predictive systems and less risk failure. Furthermore, it has ensure d that there is employee engagement by monitoring their performance. In addition customer experience by ensuring that their preferences have been met. However big data on the industry has come out which challenges. Most companies are only analyzing little content of their data in the manufacturing industry due to their complex operations. Storing of data has proven to be very challenging because they become useless with changes in time. Dealing with security has also proven to be a challenge which industries are spending much but are not adequately doing away with insecurity. One of the most significant impacts of big data is the transformation change to support data opportunity. Existing data preferences have simplified the process of monitoring and evaluation of banks and other financial services. Using data to make marketing decisions has led to the increase of market productivity which has improved the annual global marketing spending. The challenges that organizations face incl ude: data quality is often very poor. Data stored in structured databases are often out- of date. At times there are cases of duplicate mailings from clients. Most of the data gathered are unstructured which is a difficult task to distinguish quality data from the less important. It is also easy to confuse data by easily assuming that the output of the data proved to be reliable. In the society, today with the changes in technology economic stakeholders should train their staff. As much as technology has brought up efficiency and time saving; the negative impacts should be emphasized. Shortly, big data is a factor that will transform organizations information technology. Clearly, in the 21stcentury, big data has played a big role in time management and penetration of the wider market (Chorafas, 2001). However, it should, therefore, be noted that in some areas accessibility of big data is limited due to lack of electricity and poor internet server. For better reliability of big data, organizations should be up-to-date with the current software. References Azarmi, B. (2014).Talend for Big Data. Packt Publishing. Caro, C. (2015). A Retrospective Look at College Football in the Late BCS Era A Case Study in Sports Analytics, Sports Management, and Sports Economics.Journal Of Business Case Studies (JBCS),11(2), 71. https://dx.doi.org/10.19030/jbcs.v11i2.9175 Belloc, H. (1967).On. Freeport, N.Y.: Books for Libraries Press. Chorafas, D. (2001).The Internet Supply Chain. New York: Palgrave Macmillan. Davenport, T. (2013).Enterprise analytics. Upper Saddle River, N.J.: Pearson Education. Federal Data Science and Advanced Analytics in Agricultural Science. (2017). Shirin Hijaz Matwankar, Dr. Shubhash K. Shinde. (2016). Case Study: Political profiling based on Twitter Sentiment analysis for Big Data using Data Mining Algorithms.International Journal Of Engineering Research And,V5(02). https://dx.doi.org/10.17577/ijertv5is020239 Srinivasa, S., Bhatnagar, V. (2012).Big Data Analytics. Berlin, Heidelberg: Springer Berlin Heidelberg. McNeill, D. (2013).A framework for applying analytics in healthcare. Upper Saddle River, New Jersey: Financial Times/Pearson Education. U?urlu, M., Sevim, ?. (2015). Artificial Neural Network Methodology In Fraud Risk Prediction On Financial Statements; An Emprical Study In Banking Sector.Journal Of Business Research - Turk,7(1), 60-60. https://dx.doi.org/10.20491/isader.2015115752

Business Communication Of Tower Insurance †MyAssignmenthelp.com

Question: Discuss about the Business Communication Of Tower Insurance. Answer: Introduction Communication has been taken the form of interactive dialogue between the company and its consumers that it covers the all stages such as pre-selling, selling, consuming and post-consuming. The impact of technology has a huge impact on the means of communication. People have become aware about technology and communicate by using computer and internet (Grmanov, 2016). The report is described the various methods of business communication for attracting more customers towards the products and services. Advertisement can be attractive concept of business communication to influence more and more customers to buy the products. The name of the company is Tower Insurance and it is located in New Zealand. The company was founded in 1869 and the Government of New Zealand had given the capital for building the New Zealand Government Life Insurance Department. After three years, ownership of Tower insurance was transferred to the holder of policy. Michael Stiassny is the current chairman of Tower Insurance Company. Graham Stuart, David Hancock, Warren Lee and Steve Smith are the directors of the company. The organizational structure of Tower Insurance is a top down approach. Figure 1: Organizational structure Tower Insurance Company is publically listed in New Zealand. Earlier it dealt only in medical insurance but due to growth in the organization, it presently deals in two divisions such as medical insurance and investment divisions. The company provides different services to the customers such as car insurance, house insurance, rural insurance, boat insurance and travel insurance. The good aspect of this organizational structure is that entiremanagement and leadership is conducted by topmanagement only. Board of members of the company communicate with management team to provide the guidance regarding strategies and supervision to be incorporated for company. The vision of Tower Insurance is to be the guiding light for the population of New Zealand. The company is putting lots of efforts to accomplish and collaborate teams to work together in functions which contribute to provide valuable customer experience and long standing relationship with them. The mission statement of the company is to provide the best quality insurance services to its customers in professional as well as personal manner. Moreover, the mission statement is focused on keeping the well efficient technical expertise and knowledge. Issues of the company However, Tower Insurance Company is the leading insurance company in New Zealand but there are number of issues in the company which influence the efficiency of the employees. The vision statement of the company is less attractive which is unable to influence the customers and the workers. There are various people in New Zealand who are unaware about the schemes and profitable policies. It is necessary for the company to implement the strategies and effective communication method for reducing the gap between the clients and the company. Method for addressing the issues There are number of communication methods which would be helpful for the company to improve the efficiency of the employees. Advertising method is effective method for the company because it is able to promote the business by fulfilling the expectations of the clients from the organization (Baker Logue, 2017). Advertising is one of the most common methods of business communication which includes a paid message company build and place in a specific media. For instance, running advertisements on television or radio, in newspapers and magazines, utilizing outdoor media such as vehicle, billboards, banners or pay per click displays on websites. Advertising has the ability to create awareness. Retail advertisement try to develop sales on the other hand image advertising highlight the message of the company (Avant, Kim Hayes, 2017). Goal of the business communication method The goal of the advertising method used by Tower Insurance Company is to get the proper attention of the customers towards the company by providing them efficient knowledge about the products and services of the company. The customers of the company will be benefited from this business communication method and get aware about the schemes of the company regarding insurance (Kim, Hayes Avant, 2015). Tower insurance company is dealing with number of insurance and provide the schemes and offers in their policies, the advertising method will be effective for the company to accomplish the vision and mission of the company. The major goal of the advertising method in Tower Insurance Company is to inform, convince and remind customers about the insurances of the company. The efficiency of the organization and the focus of the business towards long term relationship with customers and employees will be increased due to this business communication method (Cummins Weiss, 2013). Usage of advertisement method The advertisement method is being used in the Tower Insurance Company to spread awareness about the companys services. The techniques of advertisement are social media marketing, television or radio advertising and bandwagon. However, the vision and mission statement of the company is clear and the team of the company are teams are collaborated for working together in functions. Torrent insurance company can use this method in the time of implementing new schemes and proposals for insurance. It would be helpful for the company to attract new customers. It can be used for target customers by providing valued ideas to attain the competitive advantages. The customers of the company are happy with the services of the company but it is vital for it to make ensure that the bonding with customers should be long lasting (Greene, Tanner Wright, 2015). That is why this technique should approach to those customers who are unaware about the offered schemes and insurance by the company. Implementation of the advertisement method The advertisement method of business communication is implemented by Tower Insurance Company in order to make public aware about the different services of insurance. Advertisement method in the company can be implemented by applying repetition, promotions and bandwagon. Repetition is the effective technique of the advertising which is used to build identity awareness and customer memory. Tower Insurance Company can use other successful approaches mention the name of the company more than once. It will include the advertisement on televising because T.V. has the combination of sight and audio which permits the advertiser to costume the repetition by changing its delivery (Harris, Musgrove, Ernstberger, Cox Choi, 2017). On the other hand, bandwagon technique is also effective for it which will facilitate company in convincing the target customers in competitive environment. The approach of promotion can be used by the company to sell its service to the customers. Coupons, offers, priz es and involvement will be enthusiasm clients to create the relationship with the sponsoring the services of the company. Merits of the advertisement techniques Advertisement technique is helpful in bringing new services to the consumers along with offering adequate advertising facilitates in marketing of the different services given by the respective company. It will be helpful for Tower Insurance Company to increase the number of customers because advertisement is the approach of targeting the customers. The unnecessary cost of the company can be reduced with the help of advertisement technique by eliminating the middleman (Khang, Han, Shin, Jung Kim, 2016). The advertising method will facilitate in enhancing the morale of the employees as challenge will come at the workplace with new opportunities to utilize and develop their skills (Terkan, 2014). Demerits of the advertisement techniques However, advertisement is the effective technique to promote services and products of the company. It has some negative impacts as well which may influence the Tower Insurance Company. It is an expensive function because it is considered as an indirect cost which is added into distribution expenses of the company. Advertising is an economic waste because unbalanced advertising is the reason of specific goods to cost more than they should. Advertisement of high policies of luxury things influences the buying power of customers (Marotta, Zhang Acquisti, 2015). Thus unnecessary advertising in Tower Insurance Company builds societal corruption. It has been analyzed that there are many similar products in the market which are advertised. For instance, there are many companies of policy that provide the same service, but are advertised as dramatically different products. Evaluation of strategys success Tower Insurance Company has implemented the new strategies of advertisement technique to improve the issues within an organization and keep focus on the accomplishment of vision and mission of the company. The implementation of the effective advertisement technique facilitates organization to focus on efficiency and productivity. The above image shows that the management expenses reduced in 2017 in comparison of 2016. It has been found that online sales enhanced from 9% of new business transactions from March to September due to advertisement technique. The above diagram shows the online conversion rate optimisation and improvement. Conclusion Concise summary In the limelight of above discussion, it has been concluded that advertising is the most efficient tool of business communication. The report has been made on the Tower Insurance Company and in this company proper advertising technique has been applied. The major goal of the advertising method in Tower Insurance Company is to inform, convince and remind customers about the insurances of the company. Every coin has two aspects which show one face in positive way and another is negative way. The advantages and disadvantages of the advertising techniques have been elaborated. 3 highlighted points Organizational structure: The organizational chart of the company is effective but there should be some changes in the organization structure. New organizational structure of the company will be effective than previous chart. The chart should be made by keeping all in the mind and CEO of the company should conduct the meeting before taking any important decision regarding employees and changes in the insurance policies and schemes (Lei Moon, 2015). Issues in the company The company should focus on the attractiveness of the vision statement. The implemented policies and schemes of different insurance should be reached to targeted customers. Along with that marketing segmentation should be developed in the company which involve specific market by considering the different characteristics of the customers. Usage of advertisement technique Advertising technique is effective business communication to get the proper attention of the customers towards the company by providing them efficient knowledge about the products and services of the company. References Avant, J. A., Kim, K., Hayes, J. L. (2017). Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines.Journal of Current Issues Research in Advertising,38(1), 44-64. Baker, T., Logue, K. D. (2017).Insurance law and policy: cases and materials. Wolters Kluwer Law Business. Cummins, J. D., Weiss, M. A. (2013).Analyzing firm performance in the insurance industry using frontier efficiency and productivity methods.InHandbook of insurance(pp. 795-861).Springer New York. Greene, S. G., Tanner, J. R., Wright, P. (2015). An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers. InProceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference(pp. 246-250). Springer, Cham. Grmanov, E. (2016). Influence of selected factors on the efficiency of insurance companies.Journal of Management, (2), 29. Harris, M. L., Musgrove, C. F., Ernstberger, K. W., Cox, K. C., Choi, P. (2017). Differential Effects of Marketing Messages in Online Advertising for an MBA Program.International Journal of Technology and Educational Marketing (IJTEM),7(1), 15-25. Khang, H., Han, S., Shin, S., Jung, A. R., Kim, M. J. (2016). A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 19632014.International Journal of Advertising,35(3), 540-568. Kim, K., Hayes, J. L., Avant, J. A. (2015). Thirty Years Of Advertising Research In Leading Communication And Marketing Journals: Learning From The Parent Disciplines. InAmerican Academy of Advertising. Conference. Proceedings (Online)(p. 82). American Academy of Advertising. Lei, N., Moon, S. K. (2015). A Decision Support System for market-driven product positioning and design.Decision Support Systems,69, 82-91. Marotta, V., Zhang, K., Acquisti, A. (2015). Who Benefits from Targeted Advertising?. Terkan, R. (2014). Importance of creative advertising and marketing according to university students' perspective.International Review of Management and Marketing,4(3), 239. Tower Insurance. (2017). 2017 full year results and announcement of entitlement offer. Retrieved on 21 February, 2017 from: file:///C:/Users/Geetika_ABSAS/Downloads/171114%20-%20Tower%20Limited%20FY%2017%20Results%20Announcement%20Presentation.pdf.

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Movie Review Essays

Movie Review Essays Movie Review Essay Movie Review Essay Name: Course: Lecturer: Date: Movie Review The PBS documentary â€Å"Chicano! History of the Mexican American Civil Rights Movement† examines the struggles of Mexican Americans in securing their rights. It mostly focuses on demonstrations and the struggles that Mexican Americans went through in the sixties. It examines different topics such as the land issues in New Mexico, the mistreatment and discrimination that Mexican Americans faced in their quest for the realization of equal treatment, and the challenges facing Mexican Americans as they demonstrated in various parts across the country. When America went to war with Mexico, it ended taking up a substantial share of land belonging to Mexico. Many Mexicans in these regions found themselves foreigners and tenants in the land that had belonged to them for many generations. Some leaders emerged who were courageous enough to face the federal government, and to unite the people towards fighting for their land. The problems that faced Mexican Americans in the rural areas might have been different from those facing the Mexican Americans in the urban areas, but the people united towards fighting for a common purpose that was to be treated as equal citizens, and to realize an end to discrimination. Throughout the documentary, Mexican Americans demonstrate their willingness to regain what belongs to them. They did not abandon their culture, and this is clear in the role that music, dance, and poetry played in the civil rights movement I have learnt several things from the documentary. Many Mexican Americans were poor, and this denied them the opportunities that the white Americans had in terms of education, jobs, and housing. Many Mexican Americans fought in the Vietnam War, where many ended up losing their lives. The efforts of the soldiers fighting in the war were never recognized, for the soldiers came home and they could not find any jobs. Mexican Americans were willing to work together with African Americans during the sixties, with the aim of addressing the needs for the poor. However, the shooting of Martin Luther King Jr. ended this relationship, and the two communities started having disagreements. Mexican American women were not passive during the civil rights movement. They wanted to join the men as they fought for equality, and they took an active role in the movement. Many Mexican Americans had faced different forms of discrimination. To some extent, this made them ashamed of their identity. Mexican Americans wanted to be in a nation where they would have their own political party, schools, and other social systems. This was similar to the segregation rule that was present in the African American community though not to the same extent. African Americans had their own schools. These schools were not well equipped, and this denied the African American the same opportunities in education as the white Americans. The idea of segregating the community from the rest of American society would not have benefited Mexican Americans. It would have denied them the chance to learn from other people as they worked and learned together. Moreover, it would have advanced the discrimination that they already faced. Many people do not realize the struggles that the Mexican American community faced over the years. They do not realize what the people had to endure so that they could secure their rights and the rights of their children. The leaders and organizers who led the people are rarely mentioned in history. They are not celebrated as much as other civil rights leaders. The Chicano movement was significant in ensuring equality in America. The people never gave up their quest although they were not successful in realizing all their goals. Their tenacity and willingness to end discrimination and prejudice has contributing to making America what it is today; a land that recognizes the rights of the minority and is willing to give all people the same opportunities. Work Cited: Chicano! History of the Mexican American Civil Rights Movement. NLCC Educational Media, 1996. Documentary

Perspectives on operations management Essay Example | Topics and Well Written Essays - 1250 words

Perspectives on operations management - Essay Example This research will begin with the statement that operations management strategy is simply a tool which can help the organizations to carry out their business inefficient manner. Operations strategies are the main key to the measurement of performance of any business entity. The main concern of business entities is how they will survive and can continue their functions in an effective manner. For this purpose, an efficient operations strategy set the long-term directions for the business and these directions ensure the future success of any organization. An efficient operations strategy can help the business entities to win the race and stand at top of the crowd in a competitive environment. Â  X Company is the chain of independent retail outlets in Hartwell in Essex and opening a new Wal-Mart store at the edge of the town. The advice is needed about the potential operation strategy in response to the recent opening of Wal-Mart store. The authors have prepared a plan for the future b usiness operation strategy for the new Wal-Mart store. According to many successful financial advisors, Operations strategy for any business has a direct impact on the profitability levels and corporate strategy. Structural design is the main element of the operations strategy. As the Company X is running its business as a retail outlet and wants to set the new business operation strategy for new Wal-Mart store. There are some key points for the structural design of new operations strategy in the paper.

Juvenile Diabetes Essay Example | Topics and Well Written Essays - 750 words

Juvenile Diabetes - Essay Example Diabetes is a disease. It affects both children and adults. The fundamental nature of the disease is that individuals have blood glucose levels which are higher than the normal range (Basics About Diabetes, np). We eat food, this food is converted into glucose, and our bodies use this glucose sugar for energy. The human pancreas is the organ which is responsible for making the hormone known as insulin. Insulin helps the glucose get into our cells. Diabetes is dangerous because it means that the body cannot produce enough of its own insulin or it cannot use the insulin produced sufficiently. Diabetes causes sugar to increase and build-up in the blood. The consequences can be severe, as noted by National Center for Chronic Disease Prevention and Health Promotion, "Diabetes can cause serious health complications including heart disease, blindness, kidney failure, and lower-extremity amputations. Diabetes is the sixth leading cause of death in the United States" (Basics About Diabetes, np). The symptoms of juvenile diabetes, which is estimated to account for between 5% and 10% of all diabetes cases, are varied. The symptoms may include a frequent need to urinate, an excessive thirst, or an unexplained loss of weight. A person may also experience feelings of excessive hunger, numbness or tingling in the fingers and toes, or a sudden problem with vision. Other symptoms may involve dry skin, an increase in infections, or sores which are slow to heal. The onset of juvenile diabetes is often accompanied by nausea, vomiting and stomach pains. There are well-known risk factors for diabetes in adults, such as obesity and physical inactivity, but the risk factors for juvenile diabetes are "less well-defined" (Basics About Diabetes, np.) Risk factors are thought to be autoimmune, genetic, and environmental and these areas are the subject of continuing research. There are, fortunately, treatment methods for juvenile diabetes. The most basic methods include a healthy lifestyle accompanied by regular insulin injections. There should be a healthy diet and a regimen of physical activity. The insulin injections compensate for the inability of the pancreas to produce the requisite amount of insulin. These methods must be coordinated because the amount of insulin which must be injected correlates to the amount of food intake and the amount of physical activity. It is Dalton 1 important to note, however, that while there are rather well-established treatment methods there are no methods for prevention. Researchers continue to search for what they refer to as "environmental triggers" and "genetic triggers" in an effort to find some means for preventing the onset of diabetes in juveniles. There is some enthusiasm in the medical community about possible cures for diabetes in the future. Some of the theories and methods currently being researched and tested include pancreas transplants, the transplant of islet cells (these cells produce insulin), artificial forms of pancreas development, and forms of genetic manipulation where "fat or muscle cells that don't normally make insulin have a human insulin gene inserted - then these "pseudo" islet cells are transplanted into

Organizational Behavior Essay Example | Topics and Well Written Essays - 750 words - 13

Organizational Behavior - Essay Example Communication may be formal or informal. Formal communication is through officially designated channels of message flow between organization positions. Communications in this case will e within the subsidiary and also from the subsidiary NYSEG to the parent company Iberdrola. There are three types of formal communication that include downward communication that flows from upper management to subordinates. In this scenario downward communication will also arise when Iberdrola makes policies and gives instructions to NYSEG their subsidiaries. This type of communication is made up of job instructions, procedures and practices among others. Upwards communication is transmission of information from the lower to the higher levels in the organizations or from the subsidiary to the parent company; it involves job related problems ad subordinates perceptions of organizations’ policies among others. Horizontal communication is the flow of information across the organization at a given l evel of an organization. This will involve departments and facilitates problem solving, sharing of information across different work groups and task coordination between departments and project teams (Mumby, 2013). Informal communication is the interactions in the organizations that do not reflect officially designated channels of communication. The rise of technology has made this possible through the use of social media. It involves grapevines and rumors around the organization and emerges from social and personal interests of the employees and is an inherent and a necessary aspect of the organization life. Both type of communication is done verbally through oral or written form and non-verbally though facial gestures or body language among others. Most organizations’ have regular meetings dedicated to discussing issues and areas where odd situations may arise that affect their