Cell Phones Cause Brain Cancer Essay - 1324 Words

After reading this title, I imagine how many people in our generation do not fall under in this category. In today’s world it is hard to go anywhere without seeing someone talking on a cell phone. Even if it’s walking, driving, or playing is the streets, you will be able to see them everywhere. Whether or not someone answering their cell phone is increasing the likelihood of fatal brain cancer, is in question. Apparently in recent years there has been much research completed looking for a solid answer to the question. Essentially, people are worried about their brains being microwave, breaking bonds and causing genetic damage and consequently a cancerous tumor to evolve. For example, the New York Times magazine article which expressed a†¦show more content†¦Therefore, there is no definitive link or evidence between cell phone usage and brain cancer. Cell phone radiation lacks the energy necessary to break chemical bonds which is the only known method of action for cancer causing radiation. Explicit Conclusion: Therefore, there is no definitive link or evidence between cell phone usage and brain cancer. Conclusively, 1. As a result, of David Reynard’s wife tragic brain tumor, previous studies had led him to believe cell phone usage and other suspected carcinogens cause the brain cancer. In most cases, The most exquisite — and arguably the most sensitive — means to identify a carcinogen is to study the effects of the substance not on humans or animals but on cells. In the 1970s, a Berkeley biochemist named Bruce Ames devised a cellular test to do just that. Ames’s test is based on a series of simple principles. Normal cells in the body grow through cell division, or mitosis, which is carefully regulated by genes. Certain genes accelerate growth, while other genes dampen or stop it. Cancer originates when the â€Å"accelerator† genes are permanently activated or when the â€Å"brake† genes are permanently damaged. Since genes are encoded by DNA, chemicals that mutate DNA — mutagens — can alter the growth-controlling genes and thereby cause cancer. Ames devised a special strain of bacterial cells that act as a â€Å"sensor† forShow MoreRelatedArticle Rebuttal - Does the Use of Cell Phones Cause Brain Cancer?706 Words   |  3 PagesRebuttal BCOM/275 March 19, 2012 Tania Say Article Rebuttal Does the Use of Cell Phones Cause Brain Cancer? The Opponent’s Argument In this paper valid points will be presented to refute the statement made by Dr. Ronald Herberman, Director of the University of Pittsburgh Cancer Institute, to his faculty and staff on July 21, 2008. â€Å"Limit cell phone use because of the potential risk of cancer† (Reyes, 2009). Herberman based his claim on unpublished data and stated â€Å"it takesRead MoreEssay about Cell Phone Radiation1306 Words   |  6 Pagesadvancement is cell-phones, which is one of the greatest development in technology. We have become dependent on mobiles phones and it seem like a high percentage of the population including elderly people, young adult and even kids under 18 have one of this devices. There are numerous advantages and disadvantages related to cell phones. In one hand there is the importance of being communicated for emergencies, business, social and personal purposes. On the other hand, the usage of cell phone had becomeRead MoreEssay on Does Cellphone Use Cause Cancer1429 Words   |  6 PagesNowadays owning a cell phone has become a common commodity but can this seemingly harmless device be the cause of cancer? Cell phones emit radio frequency (RF) energy a type of electromagnetic energy that could be biologically damaging to the body. However some resear ch suggests that the RF energy is a low frequency energy that is incapable of causing detrimental effects to the cells in the body. Some studies do not demonstrate a strong causal relation between RF exposure from cell phones and negativeRead MoreEssay about Radio Frequency Emissions726 Words   |  3 PagesI remember Safe Cell Tab being advertised as a sticker-like device that would reduce the risk of cancer when using it with a wireless phone. According to Wikipedia, sixty percent of the world’s population owns a cell phone. There are roughly 6.7 billion people in the world. This means on any given day 4 billion people are exposed to cellular phones. If cell phones have the potential to cause harm to the human body, then why does America only see 15,000 new cases of brain cancer per year? TheRead MoreCell Phones And Its Effects On Our Lives1366 Words   |  6 Pagesuse of technology and increasing use of cell phones, a lot of studies are taking place. Even though cel l phones today have been helpful with communicating with people far away, these cellular devices still are dangerous in many extravagant ways. Dangerous can mean many things when it comes to cell phones. Billions of people throughout the world are implementing cell phone use in their daily routines. Cell phones are becoming a prone addiction which causes us to not be so aware of our surroundingsRead MoreMarxism in Brave New World Essay995 Words   |  4 Pages(The Pew study noted that 48 percent of parents use the phone to monitor their childs location.) * Your kids can reach you in the event of an emergency, and vice versa. * If in danger, your children can reach the authorities or a medical provider. * Phones can be silenced during class or study periods, and active only in appropriate places. * Cell phones create a convenience that was previously unavailable. With cell phones, you can easily reach your kids for any reason: to ask themRead MoreAre Cell Phones Dangerous to Your Health?1504 Words   |  7 PagesThe number of mobile phone subscribers in the Philippines has soared from over 22.5 million in 2003 to over 57.3 million in 2007. It continues to rise daily at a very fast clip, allowing us to maintain our dubious claim as the text capital of the world. On the other hand, statistics in the United States show just how deeply ingrained cell phones have become in people’s lives: Fully 78 percent of all American adults own them, including 86 percent of 18- to 29-year-olds and 55 percent of those whoRead MoreRegulation Of Cell Phones : A Cell Phone938 Words   |  4 PagesRegulation of Cell Phones A cell phone according to the dictionary.com â€Å"a portable telephone that uses wireless technology to send and receive a phone signal. The cell phone covers an unlimited geographical area that is constantly being upgraded every year. A cell phone has a lot of advantages and disadvantages. Cellphones should receive stronger regulations to prevent texting while driving. They have been known to cause cancer and they may interfere with the functioning of aircraft. Firstly, whileRead MoreNegative Effects of Cell Phones1731 Words   |  7 Pagestask easier. A cell phone is a type of technology that is a common thing to see in everyday life. The world and the people in it have gotten used to this technology. Cell phones are making the lives of an estimated two hundred sixty five million Americans (Natterson 103) and three billion worldwide (Natterson 103), easier. As useful as cell phones may be, there are negative effects in over using cell phones. Cell phone technology was first developed in the 1980’s, but cell phones became common inRead MoreMobile Phone Use And Semen Quality870 Words   |  4 Pagesincrease in cell phone usage has brought up many concerns relating to our health. When I think about these health concerns, I think about my mother lecturing me, â€Å"Katheryn Paige Leyde, take your phone out of your front pockets right now!† I would role my eyes, and pull my phone out of my pocket. I never really thought of technology as a health hazard, but my mother had read an article; stating that trends in research show, technology can cause infertility, hearing loss or even cancer from the electromagnetic

Managers Developing Analytical Skills - 1022 Words

Introduction Analytical is the use of analysis to solve problems. Analysis is the breaking down of problems into smaller problems that can be solved separately. It usually uses a process that directs it towards achieving a certain goal. Analytical skill is therefore defined as the ability of visualizing, articulating and solving issues that are either complicated or not and making sensual decision that is based on the information available. When gathering and analyzing information, analytical skills are put into practice as well as when designing and testing solutions to problems. In management, analytical skill is the ability of dividing problems into parts so that you can visualize their relationships. Managers can plan and lead projects successfully if they have analytical skills. They can forecast financial results and develop plans accurately towards achieving goals and objectives by working together with their people. They can finally accomplish their plans and produce predictable results l ogically in a more systematic manner. Discussion In solving business problems, a manager frequently uses his analytical skills. When a crisis occurs in a location or a unit is not performing as expected, the manager applies his skills to question and do research on the cause of the problem. Once a potential cause has been identified, the manager chooses on an appropriate solution to solve the problem. An analytical approach, therefore, becomes an appropriate process of breaking downShow MoreRelatedA Research On Financial Management1461 Words   |  6 PagesINTRODUCTION This report describes on the first section a research about financial managers, which is covered with the job description, the roles, the skills Knowledge, work environment and the rewards job outlook. What is the financial management? â€Å"Financial Management means planning, organizing, directing and controlling the financial activities such as procurement and utilization of funds of the enterprise. It means applying general management principles to financial resources of the enterprise†Read MoreA Brief Note On Business Careers By Brenda Vazquez1097 Words   |  5 PagesCareers by Brenda Vazquez Work Environment and Duties: Financial Manager Financial Managers are responsible for the financial wellbeing of an organization. The duties of financial managers’ range from preparing financial statements to helping management make financial decisions to steer the company in the right direction. Financial managers prepare financial statements, business activity reports, and forecasts. Additionally financial managers must monitor details to ensure legal requirements are beingRead MoreThe Role Of Socio Cultural Competencies On My Career Growth1005 Words   |  5 Pagescompetencies which helps to mould my personality. I would like to include role of two successful Project Managers in my core Industry and also explain how did they use the competencies for their career growth, and how am I going to use those socio-cultural competencies for my successful career growth. I would also like to contrast my own competencies as a student, to become a Successful Project Manager. And there are also some the Positive differences which I can make to my career. Role of Socio-CulturalRead MoreDeveloping An Analytics Team Case Study Essay1606 Words   |  7 PagesDeveloping an Analytics Team Executive Summary Problem My company is a famous fruit dealer which has over 20 fruit physical stores all over New York City. We provide different kinds of fresh fruits to our customers with the best service. However, we noticed that our sales in winter experience a serious decline last winter due to the extremely cold weather which might make our clients reluctant to step out of their house and but fruits in our store. Therefore, the company is addressing some technologyRead MoreEmployee Training and Career Development1147 Words   |  5 PagesEmployee training requires a change in skills, knowledge, attitudes, and behavior of new employees who will allow an employee to perform effectively his or her job (DeCenzo amp; Robbins, 2007). New employees may have to change work habits, such as how they work, attitudes toward their company, coworkers, managers, and the company (DeCenzo amp; Robbins, 2007). Specific aspects of each position in the company will require specialized training no matter what skills each employee has before starting. Read More1. Identify the Major Managerial Skills Needed by Every Supervisor. Why Are These Important?837 Words   |  4 Pagesmanagerial skills needed by every supervisor. Why are these important? The major managerial skills are technical, human relations, administrative, conceptual, leadership, political and emotional intelligence skills. The Managerial skills which are required by managers working at different levels of management. The top-level managers require more conceptual skills and less technical skills. The lower-level managers require more technical skills and fewer conceptual skills. Human relations skills are requiredRead MoreCase Study of Prostitution1406 Words   |  6 Pagesyears of progressively responsible, professional experience related to area of assignment at a management level. Depending on area of assignment, Certified Public Accountant Certification or Certified Purchasing Manager Certification may be strongly preferred or required. KNOWLEDGE AND SKILLS Knowledge of: †¢ Managerial principles; †¢ Financial principles and practices in assigned areas of responsibility; †¢ Budgeting principles and practices; †¢ Applicable federal, state, and localRead MoreSystems Analysis And Design Paper1574 Words   |  7 Pagessuccessful. To be successful with these principles, an analyst must be able to lead, communicate and sell the Systems Analysis and Design principles to the project team. Systems Analysis and Design is a broad term for describing methodologies for developing high quality Information System which combines Information Technology, people and Data to support business requirement (Satzinger, 2016). The Systems Analysis and Design technique is not only limited to IT systems. There are many applications thatRead MoreGraduate Career Exploration Internship : Launchmetrics Essay1629 Words   |  7 PagesLaunchmetrics Chih-Yun Tsai LIM Collegeâ€Æ' Table of Contents Company and Department Overview 3 Internship Title and Description 5 Overview of Approved Learning Objectives 6 Summary and Evidence of Learning Objective Achievement 6 Summary of Personal Skill Development 9 References 10 â€Æ' Company and Department Overview Launchmetrics is a software development and data insights company that assist brands with their launch to market. In 2015, Launchmetrics was established through the merger of FashionGPSRead MoreChoosing A Long Term Career Essay1255 Words   |  6 Pagescomprised of positions such as Company Controller, Director of Finance, as well as Chief Financial Officer. Finance managers act as the responsible party for the financial health of an organization. As a Finance Manager, it is a requirement to both develop and motivate staff. Financial managers require an in-depth working knowledge of the entire financial industry. The Finance manager plays a crucial role in how the organization functions collectively. I will benefit from the information in this

Big Data Can Be Grouped Based On Differentâ€Myassignmenthelp.Com

Question: Explain Big Data Can Be Grouped Based On Different? Answer: Introduction Data is defined as quantities, symbol or features that are performed by the computer machines that can also be stored, transmitted by either in electrical signals and recorded on the mechanical or electric signal. Big data, therefore, is either a data but with big storage. Its used in the description of data collection that is majorly very big and expanding at a very high rate. However, this type of data is normally very huge and complex that no any other traditional tool can operate efficiently. Big data examples are social media impact which is around 500++ terabytes to store data before being used into the system (Azarmi, 2014). However, Big data can be categorized into either structured, unstructured and finally semi structured. Velocity This refers to the speed in which generated data operates. It describes how fast the information is produced by the demands in establishing the real strength of any data. Variability This shows how data is consistent with how many times the data operates to the effect on how the data can be handled more efficiently. Variety This describes the nature and sources of data regarding structures and semi structures (Caro, 2015). It contains some of the unstructured data containing a given issues based on storage and data analysis. Benefits of Big Data Processing The importance of big data is not based on how much data is produced but what amount of data can be placed in practice (Belloc, 2016). You can produce data from different sources in finding out answers for cost reductions, time and ways of obtaining new product for decision making. Many tasks can be achieved by using this technique. Some of detecting any fraudulent acts, establishing ways in risk reduction, establishing the causes of any business failure and generating sale issues on customers buying trend. Business can only develop with a good source of data (Chorafas, 2001). Therefore, processing this gives multiple benefits to the world such as-Businesses benefits from the use of intelligence while implementing decisions in access to different social sites thus enabling the company to improve their strategies in business. In additions, improved customer services can be improved whereby a traditional system is replaced with new technologies from Big data for improvement of natural language (Davenport, 2013). Also, big data can also be used in the creation of areas for storing new big data before deciding what to be transferred to the data warehouse. A more complex type of prescriptive modeling can also help firms in predicting any business opportunities and implementing decisions that target marketing companies thus avoiding the collapse of business tools (Federal Data Science and Advanced Analytics in Agricultural Science, 2017). The Big data tool can ingest different types of data both in structured and semi structured like the web server or some phone mobile application log. It comprises both the text files, emails, text messages and documents for data management. Also, big data tools help in the provision of a framework to enhance the use of data mining system to analyze information by the introduction of patterns. This will enhance performance in business activity by adapting analytical models to correspond with the business operational application. Big data application in wall-mart stores is doing a lot with Big data. The presentation of big data is characterized by the increased variety volume and velocity. The complimentary documents explain the details of a strategic IT plan similar to the firm in identifying all the gaps in the allocation of its materials (Shirin Hijaz Matwankar Dr. Shubhash K. Shinde, 2016). At this report, the evolution of big data, challenges for most companies are technologically related. The most effective implementation to be adopted relates to cultural challenges, organization alignments that result from the ignorance to adapt the new change. Organizational analysis The company is doing big data business has helped a lot in the improvement of technology. The total output for every business locality. The report is based on the usage and management of IT sections according to the improved ideas from big data. Nature of business From our humble beginning as being the small retailer in Rogers, Ark, the Wal-Mart business has expanded into various parts of the US and different countries internationally. But with new big data innovations, the business is creating a place to enable the potential customers to shop anywhere online. We are establishing new branches to accommodate more communities in job market around the globe. Everyday low price (EDLP) is one of the best strategies used by our firm to focus on price determinants for the benefits of our clients. From our grocery and entertainment in support of goods the company produces goods and crafts that our customers appreciate. Internal analysis Wal-Mart is a powerful retail brand. Strength and weakness This company has a good reputation regarding currency, convenience and different items in the store. The original dream of Waltons is to conduct a productive business of large discount with many departments. The greatest kind of strength adopted by the company includes an understanding of low prices, market conditions, the distribution channel and competence in current data technology. Also, low prices and both this technique have helped this company a lot. The greatest Wal-Mart strengths come as a result of the expansion of his prosperity. It has the core competence that promoted the use of new technology system in support of its international logistics. But in contrast with strengths that makes Wal-Mart successful, there is also weakness in conducting out various duties. Unfortunately, the company has a poor public image that sometimes viewed as being unfriendly to the community. Also, rumors on how employees are treated are also a major thread for the company. Some of the people say that the company tends to pollute the environment and congestion within the place of work. Despite this entire rumor, the Wal-Mart has this problem of inflexibility mostly in dealing with customers around. However, the marketing activities in Walmart establish a marketing Sandra piccolo whereby is one of the growing industry in the US. This technique has helped it in attempting ways on how to deal with their external competitors around the market (Srinivasa Bhatnagar, 2012). But effective stakeholders contribute a lot in the market both direct and indirect for the benefit of business. The engagement of stakeholders in business field has generated a good communication in effective settings. The suppliers, on the other hand, can be traced by the video from Wal-Mart explains the benefits with the company supply trucks. The evidence attributes for the effective relationship with suppliers on how the company survives. The community has evidence in Walmart explains the importance of financial benefits. With the current macro-Environment, The external environment influences the decisions that managers possess in orders to improve the continuity of the company. Sometimes, managers have a little impact when it comes to environmental issues. But there is a new trend that introduces market trends known as green retailing. The concept to reduce this kind of waste is by the act of retailers increasing the level of customer expectation. The industry and strategic group explain the existence of competitors together with those in the market. Its important to understand that big data helps a lot in real time fraud detection, social media analysis, optimizations of call center and display of web for the need of business technological advancement. It has also improved all the analytical issues within the business environment. Data collection and storage Wal-Mart is the biggest retail store; it has various data operating within the system. Therefore it has to maintain the flow of vital information into the system by establishing the data caf. This and hub where the art focuses on handling information by putting in a working environment in solving different issues. The company has employed over 200 streams both in external and internal data. This comprises of 40 pet bytes where the data can be analyzed. The company is beneath the business access of concentrating majorly on data within the business field. It has heavily invested in data management (U?urlu Sevim, 2015). It can, therefore, track, gather by using social data in improving their productivity within the market. Normally, the largest social network ever used in the marketing industry happened in the year 2012. This has given lots of lips service necessary for social data storage in arriving at crucial business decisions. The retailer has also invented a program known as product content collection system to promote vendors in delivering their products catalogs to Wal-Mart. Also, the company has implemented a technique in conjunction with product information through the Global Data Synchronization network, the product content collection system. However, to improve such technique, its necessary to ensure that once the customer enters the job market, data can be collected by importing, put in a good cloud storage and customers can use it for their benefits. Data action When it comes to Wal-Mart, having big data suggest that the company has impressed the conduct of business in many ways. Being one of the leading markets, it has Hadoop-based technologies in regulating the use of big data systems (McNeill, 2013). The real time data analysis has enabled the company in driving direction on decisions from different people by improving the level of the supply chain. But in these days, accessing big data has become easier than before. This is due to reduced cost of storage and how to process this data has become easier. Wal-Mart Company collects its information majorly on web traffic, mobile apps and other different sources. At, the root storage of big data requires some measure to help improve the performance. A larger amount of data in the system needs input/output operations per second to deliver data to delivering tool. The data can either be stored in re-size, e-handbook or e-zine. This is made up of direct attached storage, but redundancy happens when the system suffers an outage of any component. IDCS storage solutions explain on how the big data can be stored based on the look of big software and hardware in the market. Attention is given to new software like NoSQL database. The impact of storage is also studied on architecture, storage media, capacity and perspective of revenue across the center in Wal-Mart business center. Recommendation and Conclusion Some of the organization doesn't concentrate on the data management in their system. But the only required knowledge is being confident in business decisions. You have to possess a strategy to help in the management of big data as shown in Wal-Mart business. The final step one has to make includes researching the technologies that help in deciding the most appropriate big data analytics. The data obtained on different social media platforms on data management is an attractive source of information and therefore needs to be tackled with care. Data in action Big data can be described by the volume, variety, velocity, variability, and veracity. The volume contains the quantity of and the data stored. Variety looks at the type of data while velocity is the speed which the data is generated. On the other hand, variability is the irregular process that involves managing of the data. Veracity includes the quality of which quality of data varies. Industry influencers, academicians, and other stakeholders certainly concur on the fact that, big data has become a big game changer to organizations in the society today. First and foremost it should be noted that modern industries have embraced technology globally. The 21st century has been witnessed with industries investing big for the future. However, the goals of organizations differ on big data projects depending on their goals and resources. Big data is essential in industries making the market efficient by ensuring cost reduction. Furthermore, big data technology is important in the banking industry. For instance, the banking industry is faced with many challenges which include: credit risk, card fraud, customer data transformation and general IT problems. The employment of the big data in the banking and security has been vital to monitor financial market activity. Financial institutions are using network analytics to curb illegal training activity. On the other hand, retai l traders and major banks use big data trade analytics to monitor payment. This has provided customer driven promotions which are an important relationship management. In the manufacturing industry; it has enhanced product research which is essential for budgeting and product preference. Healthcare industries are considered to be using big data analytical capabilities to improve surgical and ultrasound facilities. Big data analytics, therefore, is a trending practice that companies and organization have considered adopting. Big data analytics are software products which are fundamental in an application running on big data computing platforms. The most commonly used software is Hadoop and NoSQL data bases. Hadoop helps organizations make decisions that have been categorically rather than a small sampling of data. Additionally, advanced data analysis can be carried out to avoid the operational expense of outsourcing. Government agencies collect vast amounts of data in public fields and cyber security. It should be noted that Hadoop not only ensures security to the public but makes a collection of data simple. Telecom companies often process millions of calls every second. The rapid pace of telecommunication requires efficient storage of Apache Hadoop. When it comes to manufacturing systems Hadoop ensures quality provision of products. Organizations can design their products with the help of big data (Srinivasa Bhatnagar, 2012). To begin with, health and life sciences deal with a high population of health cases. With the busy health institutions. Big data technology can be used globally to provide devices to patients who are miles away. For example, a Doctor is based in India can send medical information to a fellow doctor in Africa. In the business sector, big data can be found used to ease storage of large data and monitoring of the business for several years. Recommendation systems in business are used to prevent business risk and customers interactions. More often than not in the contemporary society, today business stakeholders have engaged in online transactions and marketing which has proven to be vital with the current changes in technology. Moreover, Recommendation systems can provide an opportunity for the customer's preference of certain products. For instance, with the online websites of products buyers can go through the specifications of their choice. Another important factor of the recommendation system is that the user can distinguish between qualities of the certain site depending on the services that they offer. This is usually in the case games, music and streaming live sites. It is no doubt that YouTube has proven to be the widely used sight due to the reliability and the quality of their services (Chorafas, 2001). A user will never opt to use another site because YouTube provides a proper recommendation system that can b e used at any place any time. In the world today, smart phones are widely used to the advancement in technology. With this effect, mobile phone companies have ensured that their data is available on search engines, websites, and emails. Samsung phones are used widely in the globe yet their company is situated in Asia. The success of the massive sale is the suggestion of products for customers to buy via their email. They have not only used several media houses to market their phones but also ensuring that their mobile phones image are available to all continents. Recommendation systems have also been effective in the Car manufacturing industry. Toyota cars are quite common because they came up with terms and conditions that are friendly to the buyer. For example, they have given a friendly warranty and have also recommended Vehicles that belong to the middle and elite class in the society. They are several car manufacturers in the world today, but Toyota is the most preferable. Good s that are sold abroad have also been a key factor in the recommendation systems. Buyers who ship their goods and services online have been able to cost share with the manufacturer. It should be noted that the manufacturer attracts plenty of customers and also spends less when exporting their products. Word of mouth through friends has proven to an effective way of recommendation. For instance, a friend can tell a friend who spreads the message to another third party. This is usually in the services provided by transport, bar, salons and the health sector. Organizational transformation refers to activities that improve the day-to-day running of the business systems. This is usually accompanied with the aim of improving the quality and provision of services by the organization. Transformation occurs by redesigning, re-energizing and redefining. For effectiveness of the organization, transformation teamwork is required by colleagues and the senior management. It should be noted that t ransformation has the fundamental root which is human values. Risk management, therefore, refers to a process of identifying, assessing, and controlling potential threats to an organization. It is simply an organization preparedness in and after a threat. The main types of business risk include reputational risk, financial risk, operational risk, compliance risk and strategic risk. Reputational risk refers to the name of a business being damaged due to a certain situation. A reputational risk can easily lead to loss of customers. Therefore it is the mandate of an organization to stand firm in such scenarios. Financial risk refers to the money flowing in and out of business and the possibility of a loss. The chief accountant of a business should always be on the forefront to manage cash flow in the business. Operational risk is the unexpected failure in the running of a company due to unavoidable situations. Compliance risk involves the terms and conditions that the government puts across in the running of the business. Failure to adhere leads t o leads to dismissal of the business. On the other hand strategic risk is a situation whereby, the companys strategy becomes less effective due to changes in technology, raw materials, and active competitors. If a company is with any risk, there should be proper communication to avoid the last minute rush. Having proper channels of communications ensures that every employee works extra hard to restore the reputation and quality operation of the company. Risk management contains processes which in the long run prevent the company or business from collapsing. The first step, in this case, is to identify the risk, then analyzing the risk as a team in the organization. It is then followed by evaluating the risk and responding by looking at solutions then lastly monitoring and reviewing the risk. Big data in the industry sector has ensured that there is operational optimization. This is witnessed by gaining more precise predictive systems and less risk failure. Furthermore, it has ensure d that there is employee engagement by monitoring their performance. In addition customer experience by ensuring that their preferences have been met. However big data on the industry has come out which challenges. Most companies are only analyzing little content of their data in the manufacturing industry due to their complex operations. Storing of data has proven to be very challenging because they become useless with changes in time. Dealing with security has also proven to be a challenge which industries are spending much but are not adequately doing away with insecurity. One of the most significant impacts of big data is the transformation change to support data opportunity. Existing data preferences have simplified the process of monitoring and evaluation of banks and other financial services. Using data to make marketing decisions has led to the increase of market productivity which has improved the annual global marketing spending. The challenges that organizations face incl ude: data quality is often very poor. Data stored in structured databases are often out- of date. At times there are cases of duplicate mailings from clients. Most of the data gathered are unstructured which is a difficult task to distinguish quality data from the less important. It is also easy to confuse data by easily assuming that the output of the data proved to be reliable. In the society, today with the changes in technology economic stakeholders should train their staff. As much as technology has brought up efficiency and time saving; the negative impacts should be emphasized. Shortly, big data is a factor that will transform organizations information technology. Clearly, in the 21stcentury, big data has played a big role in time management and penetration of the wider market (Chorafas, 2001). However, it should, therefore, be noted that in some areas accessibility of big data is limited due to lack of electricity and poor internet server. For better reliability of big data, organizations should be up-to-date with the current software. References Azarmi, B. (2014).Talend for Big Data. Packt Publishing. Caro, C. (2015). A Retrospective Look at College Football in the Late BCS Era A Case Study in Sports Analytics, Sports Management, and Sports Economics.Journal Of Business Case Studies (JBCS),11(2), 71. https://dx.doi.org/10.19030/jbcs.v11i2.9175 Belloc, H. (1967).On. Freeport, N.Y.: Books for Libraries Press. Chorafas, D. (2001).The Internet Supply Chain. New York: Palgrave Macmillan. Davenport, T. (2013).Enterprise analytics. Upper Saddle River, N.J.: Pearson Education. Federal Data Science and Advanced Analytics in Agricultural Science. (2017). Shirin Hijaz Matwankar, Dr. Shubhash K. Shinde. (2016). Case Study: Political profiling based on Twitter Sentiment analysis for Big Data using Data Mining Algorithms.International Journal Of Engineering Research And,V5(02). https://dx.doi.org/10.17577/ijertv5is020239 Srinivasa, S., Bhatnagar, V. (2012).Big Data Analytics. Berlin, Heidelberg: Springer Berlin Heidelberg. McNeill, D. (2013).A framework for applying analytics in healthcare. Upper Saddle River, New Jersey: Financial Times/Pearson Education. U?urlu, M., Sevim, ?. (2015). Artificial Neural Network Methodology In Fraud Risk Prediction On Financial Statements; An Emprical Study In Banking Sector.Journal Of Business Research - Turk,7(1), 60-60. https://dx.doi.org/10.20491/isader.2015115752

Business Communication Of Tower Insurance †MyAssignmenthelp.com

Question: Discuss about the Business Communication Of Tower Insurance. Answer: Introduction Communication has been taken the form of interactive dialogue between the company and its consumers that it covers the all stages such as pre-selling, selling, consuming and post-consuming. The impact of technology has a huge impact on the means of communication. People have become aware about technology and communicate by using computer and internet (Grmanov, 2016). The report is described the various methods of business communication for attracting more customers towards the products and services. Advertisement can be attractive concept of business communication to influence more and more customers to buy the products. The name of the company is Tower Insurance and it is located in New Zealand. The company was founded in 1869 and the Government of New Zealand had given the capital for building the New Zealand Government Life Insurance Department. After three years, ownership of Tower insurance was transferred to the holder of policy. Michael Stiassny is the current chairman of Tower Insurance Company. Graham Stuart, David Hancock, Warren Lee and Steve Smith are the directors of the company. The organizational structure of Tower Insurance is a top down approach. Figure 1: Organizational structure Tower Insurance Company is publically listed in New Zealand. Earlier it dealt only in medical insurance but due to growth in the organization, it presently deals in two divisions such as medical insurance and investment divisions. The company provides different services to the customers such as car insurance, house insurance, rural insurance, boat insurance and travel insurance. The good aspect of this organizational structure is that entiremanagement and leadership is conducted by topmanagement only. Board of members of the company communicate with management team to provide the guidance regarding strategies and supervision to be incorporated for company. The vision of Tower Insurance is to be the guiding light for the population of New Zealand. The company is putting lots of efforts to accomplish and collaborate teams to work together in functions which contribute to provide valuable customer experience and long standing relationship with them. The mission statement of the company is to provide the best quality insurance services to its customers in professional as well as personal manner. Moreover, the mission statement is focused on keeping the well efficient technical expertise and knowledge. Issues of the company However, Tower Insurance Company is the leading insurance company in New Zealand but there are number of issues in the company which influence the efficiency of the employees. The vision statement of the company is less attractive which is unable to influence the customers and the workers. There are various people in New Zealand who are unaware about the schemes and profitable policies. It is necessary for the company to implement the strategies and effective communication method for reducing the gap between the clients and the company. Method for addressing the issues There are number of communication methods which would be helpful for the company to improve the efficiency of the employees. Advertising method is effective method for the company because it is able to promote the business by fulfilling the expectations of the clients from the organization (Baker Logue, 2017). Advertising is one of the most common methods of business communication which includes a paid message company build and place in a specific media. For instance, running advertisements on television or radio, in newspapers and magazines, utilizing outdoor media such as vehicle, billboards, banners or pay per click displays on websites. Advertising has the ability to create awareness. Retail advertisement try to develop sales on the other hand image advertising highlight the message of the company (Avant, Kim Hayes, 2017). Goal of the business communication method The goal of the advertising method used by Tower Insurance Company is to get the proper attention of the customers towards the company by providing them efficient knowledge about the products and services of the company. The customers of the company will be benefited from this business communication method and get aware about the schemes of the company regarding insurance (Kim, Hayes Avant, 2015). Tower insurance company is dealing with number of insurance and provide the schemes and offers in their policies, the advertising method will be effective for the company to accomplish the vision and mission of the company. The major goal of the advertising method in Tower Insurance Company is to inform, convince and remind customers about the insurances of the company. The efficiency of the organization and the focus of the business towards long term relationship with customers and employees will be increased due to this business communication method (Cummins Weiss, 2013). Usage of advertisement method The advertisement method is being used in the Tower Insurance Company to spread awareness about the companys services. The techniques of advertisement are social media marketing, television or radio advertising and bandwagon. However, the vision and mission statement of the company is clear and the team of the company are teams are collaborated for working together in functions. Torrent insurance company can use this method in the time of implementing new schemes and proposals for insurance. It would be helpful for the company to attract new customers. It can be used for target customers by providing valued ideas to attain the competitive advantages. The customers of the company are happy with the services of the company but it is vital for it to make ensure that the bonding with customers should be long lasting (Greene, Tanner Wright, 2015). That is why this technique should approach to those customers who are unaware about the offered schemes and insurance by the company. Implementation of the advertisement method The advertisement method of business communication is implemented by Tower Insurance Company in order to make public aware about the different services of insurance. Advertisement method in the company can be implemented by applying repetition, promotions and bandwagon. Repetition is the effective technique of the advertising which is used to build identity awareness and customer memory. Tower Insurance Company can use other successful approaches mention the name of the company more than once. It will include the advertisement on televising because T.V. has the combination of sight and audio which permits the advertiser to costume the repetition by changing its delivery (Harris, Musgrove, Ernstberger, Cox Choi, 2017). On the other hand, bandwagon technique is also effective for it which will facilitate company in convincing the target customers in competitive environment. The approach of promotion can be used by the company to sell its service to the customers. Coupons, offers, priz es and involvement will be enthusiasm clients to create the relationship with the sponsoring the services of the company. Merits of the advertisement techniques Advertisement technique is helpful in bringing new services to the consumers along with offering adequate advertising facilitates in marketing of the different services given by the respective company. It will be helpful for Tower Insurance Company to increase the number of customers because advertisement is the approach of targeting the customers. The unnecessary cost of the company can be reduced with the help of advertisement technique by eliminating the middleman (Khang, Han, Shin, Jung Kim, 2016). The advertising method will facilitate in enhancing the morale of the employees as challenge will come at the workplace with new opportunities to utilize and develop their skills (Terkan, 2014). Demerits of the advertisement techniques However, advertisement is the effective technique to promote services and products of the company. It has some negative impacts as well which may influence the Tower Insurance Company. It is an expensive function because it is considered as an indirect cost which is added into distribution expenses of the company. Advertising is an economic waste because unbalanced advertising is the reason of specific goods to cost more than they should. Advertisement of high policies of luxury things influences the buying power of customers (Marotta, Zhang Acquisti, 2015). Thus unnecessary advertising in Tower Insurance Company builds societal corruption. It has been analyzed that there are many similar products in the market which are advertised. For instance, there are many companies of policy that provide the same service, but are advertised as dramatically different products. Evaluation of strategys success Tower Insurance Company has implemented the new strategies of advertisement technique to improve the issues within an organization and keep focus on the accomplishment of vision and mission of the company. The implementation of the effective advertisement technique facilitates organization to focus on efficiency and productivity. The above image shows that the management expenses reduced in 2017 in comparison of 2016. It has been found that online sales enhanced from 9% of new business transactions from March to September due to advertisement technique. The above diagram shows the online conversion rate optimisation and improvement. Conclusion Concise summary In the limelight of above discussion, it has been concluded that advertising is the most efficient tool of business communication. The report has been made on the Tower Insurance Company and in this company proper advertising technique has been applied. The major goal of the advertising method in Tower Insurance Company is to inform, convince and remind customers about the insurances of the company. Every coin has two aspects which show one face in positive way and another is negative way. The advantages and disadvantages of the advertising techniques have been elaborated. 3 highlighted points Organizational structure: The organizational chart of the company is effective but there should be some changes in the organization structure. New organizational structure of the company will be effective than previous chart. The chart should be made by keeping all in the mind and CEO of the company should conduct the meeting before taking any important decision regarding employees and changes in the insurance policies and schemes (Lei Moon, 2015). Issues in the company The company should focus on the attractiveness of the vision statement. The implemented policies and schemes of different insurance should be reached to targeted customers. Along with that marketing segmentation should be developed in the company which involve specific market by considering the different characteristics of the customers. Usage of advertisement technique Advertising technique is effective business communication to get the proper attention of the customers towards the company by providing them efficient knowledge about the products and services of the company. References Avant, J. A., Kim, K., Hayes, J. L. (2017). Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines.Journal of Current Issues Research in Advertising,38(1), 44-64. Baker, T., Logue, K. D. (2017).Insurance law and policy: cases and materials. Wolters Kluwer Law Business. Cummins, J. D., Weiss, M. A. (2013).Analyzing firm performance in the insurance industry using frontier efficiency and productivity methods.InHandbook of insurance(pp. 795-861).Springer New York. Greene, S. G., Tanner, J. R., Wright, P. (2015). An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers. 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